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Privacy Policy

Aurée Fragrance LLC — Privacy Policy and Statement

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Effective Date: September 2026

Updated Date: September 2026

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Aurée Fragrance LLC was born in Texas, United States of America. At Aurée Fragrance LLC ("Aurée," "we," "us," or "our"), we value your trust and are committed to protecting your personal privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit aureefragrance.com, purchase our products, or interact with our client care services and social media pages.

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1. Information We Collect

We collect information that identifies, relates to, or could reasonably be linked with you ("Personal Information"). The types of data we collect depend on how you interact with us:

  • Contact & Identity Details: Full name, shipping address, billing address, email address, and phone number.

  • Order & Transaction Data: Order history, bespoke fragrance selections (scent and bottle color choices), purchase amounts, payment status, and shipping tracking information.

  • Account Information: Account login credentials, order history, and saved preferences or wish lists.

  • Payment Information: Payment card details (processed securely via our third-party payment processors; Aurée does not store raw credit card numbers).

  • Customer Care Communications: Information provided when you contact us regarding inquiries, exchanges, damaged items, or reviews.

  • Automated Device & Browsing Data: IP address, browser type, device information, pages viewed, and interaction with our website via cookies and web beacons.

  • Scent Profiles & Preferences: Information you voluntarily provide through our fragrance questionnaires or personalization experiences, including fragrance preferences, scent families, memories, emotions, occasions, personal style preferences, gift-recipient preferences, and optional written responses. We use this information to provide personalized fragrance recommendations and improve your AURÉE experience.

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2. How We Use Your Information

We use your Personal Information to:

  • Fulfill Orders: Process transactions, craft bespoke items, ship products, and send order updates.

  • Customer Support: Manage exchange requests, assist with damaged item claims, and respond to inquiries.

  • Marketing Communications: Send newsletters, promotional offers, and product releases (only if you opt-in; you may opt-out at any time).

  • Website Optimization & Analytics: Understand site traffic and improve our e-commerce user experience.

  • Security & Fraud Prevention: Protect our platform, customers, and business against fraudulent transactions and policy violations.

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3. Cookies and Targeted Advertising

We use cookies, tracking pixels, and related technologies to enhance site navigation, analyze site usage, and assist in our marketing efforts (e.g., Google Analytics, social media pixels). You can control cookies through your browser settings or opt-out of targeted advertising by adjusting your preferences as described in Section 5 below.

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4. Sale, Sharing, and Targeted Advertising

  • AURÉE does not sell personal information for money in the ordinary meaning of “sell.” However, certain privacy laws may define “sale,” “sharing,” or “targeted advertising” more broadly and may apply to certain advertising or analytics technologies. Where applicable law provides a right to opt out of such processing, eligible consumers may exercise that right through the privacy choices made available on our website or by contacting us at support@aureefragrance.com

  • Service Providers: We may disclose Personal Information to service providers that assist us in operating our business and providing our Services, including website and e-commerce providers, payment processors, shipping and delivery carriers (such as USPS, UPS, and FedEx), email and communications providers, analytics providers, advertising providers, fraud-prevention providers, and other technology and business service providers. These providers may process Personal Information on our behalf or as otherwise permitted by applicable law.

  • Legal and Safety Purposes: We may disclose Personal Information when we reasonably believe disclosure is necessary to comply with applicable law, regulation, legal process, subpoena, court order, or governmental request; to enforce our agreements or policies; to prevent or investigate fraud or unlawful activity; or to protect the rights, property, security, or safety of AURÉE Fragrance LLC, our customers, or others.

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5. Your Privacy Rights and Choices

Depending on where you reside and applicable law, you may have certain rights regarding your Personal Information, which may include:

  • Right to Access / Know: Request confirmation of whether we process your personal data and access a copy of that data.

  • Right to Correct: Request corrections to inaccurate personal information.

  • Right to Delete: Request deletion of personal information we have collected from you, subject to certain legal exceptions (e.g., active orders or record-keeping requirements).

  • Right to Opt-Out of Targeted Advertising: Request that we do not process your data for targeted advertising or cross-context behavioral advertising.

  • Right to Non-Discrimination: We will not discriminate against you for exercising any of your privacy rights.

  • Do Not Track Signals: Some web browsers offer a “Do Not Track” (“DNT”) setting. Because there is currently no universally accepted standard for responding to traditional DNT signals, our website may not respond to all DNT signals. Third-party analytics or advertising providers may collect information about your online activities over time and across different websites or online services when their technologies are enabled on our website. Where applicable law requires us to recognize a legally recognized opt-out preference signal, we will process supported signals as required by applicable law.

  • How to Exercise Your Rights: To submit a privacy request, please email us at support@aureefragrance.com with the subject line "Privacy Rights Request."

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6. Data Security & Retention

We maintain administrative, technical, and physical safeguards designed to protect your Personal Information. We retain your information only for as long as necessary to fulfill the purposes outlined in this policy, complete orders, resolve disputes, and comply with legal obligations.

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7. Children's Privacy

Our website and Services are intended for a general audience and are not directed to children under 13 years of age. We do not knowingly collect personal information online from children under 13 in circumstances requiring parental consent under applicable law. If you believe a child under 13 has provided personal information to us, please contact us at support@aureefragrance.com.

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8. Changes to This Privacy Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, services, or legal requirements. When we update this Privacy Policy, we will revise the “Last Updated” or “Effective Date” shown at the top of this page. Where required by applicable law, we will provide additional notice of material changes.

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9. Contact Us

If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Aurée Fragrance LLC

3705 Clovis Road, #413D

Lubbock, TX 79415

Email: support@aureefragrance.com

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