Why Us & About Us
Because sometimes, all it takes is one scent to find a part of ourselves we thought time had taken away.
Our Mission
AURÉE exists to bridge fine perfumery with personal storytelling. AURÉE believes a scent can bring us back to someone we miss, preserve a moment worth celebrating, express who we are, and become a meaningful gift for someone we cherish.
Through Remember, Celebrate, Define, and Gift, we transform memories, emotions, and individuality into personalized fragrance experiences, helping each person discover a scent that feels their own.
Because fragrance is more than something you wear. It is something you remember, something you feel, and something that tells your story.
Why Us
AURÉE is the art of personal luxury.
Each customized 100 mL / 3.4 FL oz full-size fragrance is priced at $99.99 USD, bringing personalized fragrance to a price point comparable to many non-personalized fragrances.
Not ready for a full bottle? Begin with our affordable scent samples. Explore your personalized matches first, then redeem the amount paid for eligible samples as credit toward your full-bottle purchase.
Luxury made personal. A scent chosen for you. A story that belongs to you.
Our Founder
AURÉE began with a scent and a memory.
The founder, Audrey Etern, holds a Ph.D. in Pharmaceutical Sciences. She once encountered a familiar fragrance that unexpectedly carried her back to childhood. In an instant, memories she had not visited in years came alive again: the people, the places, the emotions, and the beautiful carefreeness of that time. For a fleeting moment, it felt as though she were not simply remembering the past, but living it once more.
That experience became the inspiration for AURÉE.
Audrey came to believe that fragrance can be more than something beautiful to wear. A scent can hold a memory, preserve a feeling, remind us of someone we love, or express something deeply personal that words cannot.
She founded AURÉE with a simple wish: to help others discover a scent that means something to them, a fragrance that brings them back, celebrates where they are, or inspires who they are becoming.